What is Marketing Research?

Why Are You Asking Me To Participate?

How Did you Get My Name?

Why Do I Need To Answer Personal Questions About Myself?

Why should I participate in your Study?

Our Pledge to YOU



What is Marketing Research?

Marketing research is simply consumer opinion research.   It is feedback provided by you to companies about your likes and dislikes concerning current products and services or  potential products and services. Such dialogue is invaluable for testing acceptance before companies make the costly investment of bringing new concepts to market, or making changes to existing items.  Marketing Research never involves selling of any kind.  You will never be asked to purchase anything under the guise of marketing research.


Why Are You Asking Me To Participate?

Our clients look to us to provide a variety of opinions from people of varying geographic and socio-economic backgrounds.  We have quotas to meet (different ages, gender, income, education levels, etc.) to ensure that all sectors of the population are adequately represented. We are calling you specifically because you may very well represent a segment of our needed population.


How Did you Get My Name?

New England Focus Group is continually reaching out to expand our “in home” data base of respondents who have voluntarily signed up to participate in our research. We also receive lists directly from our clients as well as recruit potential respondents at random.
  

Why Do I Need To Answer Personal Questions About Myself?

The personal questions we may ask regarding such issues as marital status, ethnicity, income, education level, etc. are strictly to guarantee that we are getting the broadest demographic population sample.  Rest assured that all information you provide is never individually singled out and observed, but is strictly viewed for statistical purposes only.  All information is kept STRICTLY CONFIDENTIAL and  will never be sold to anyone.


Why should  I participate in your Study?

Focus groups are both a fun and dynamic way to express your opinion and directly influence the products and services that will be marketed in the future.  Actively involving yourself in this process can be intrinsically  rewarding.  It is probable that we have contacted you because you fit certain quota groups.  Without you, your segment of the population may not be adequately represented.   We also realize the importance of your time and offer incentives (generally $75-$150) for your time and effort.  


Our Pledge to YOU

You can be totally assured that New England Focus abides by the strictest code of standards and professionalism.  We respect your privacy and your trust.  

ALL INFORMATION YOU PROVIDE IS KEPT CONFIDENTIAL.  YOUR NAME WILL NEVER BE SOLD TO ANY LIST OR COMPANY.



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New England Focus Group
· Our guiding principle at New England Focus Group is EXCELLENCE.  From recruiting to project management, we will see to it that all your needs be accomplished to perfection.

· We pledge to go "above and beyond" to guarantee a successful investment to our clients.

· No research project is too small, large, or challenging for us to handle.  Our motto is the "CAN DO" company and we will meet all challenges with endless energy and determination.

· You will get 110% from us! Eyes and ears consistently poised to the minutest detail. That's what we offer. Complete availability, too! We are always a click or phone call away. Call us anytime, day or evening. We will be there for you.